Hailey Bieber Biography: Early Life, Modeling Career, Rhode Skincare, Family and Net Worth

Hailey Bieber Biography

Hailey Bieber is an American model, media personality, and entrepreneur who has established herself in the fashion and beauty industries. Born Hailey Rhode Baldwin, she became widely recognized through modeling campaigns, fashion shows, magazine covers, and her marriage to Canadian singer Justin Bieber. She later expanded her career into beauty entrepreneurship by founding Rhode, a skincare and makeup brand that developed into a major consumer business.

Born on November 22, 1996, in Tucson, Arizona, Hailey grew up in a family with deep connections to the entertainment industry. Her father, Stephen Baldwin, is an actor, while her mother, Kennya Baldwin, is a graphic designer. Her extended family includes well-known actors, but Hailey gradually built a professional identity through her own modeling work and business ventures.

Her modeling career began in her teenage years, and she signed with Ford Models in 2014. She went on to work with fashion brands, appear in international publications, and participate in major fashion events. Her public profile grew further through television appearances, social media, and her relationship with Justin Bieber, whom she married in 2018.

One of the most significant developments in her career was the launch of Rhode in 2022. The company built its identity around skincare, simple routines, and products designed to combine beauty and skincare functions. In 2025, e.l.f. Beauty announced a $1 billion agreement to acquire Rhode, including cash, shares, and potential additional payments tied to future performance. Hailey remained involved in the company as founder and chief creative officer, making the transaction a defining business milestone.

Early Life and Family Background

Hailey Rhode Baldwin was born on November 22, 1996, in Tucson, Arizona, United States. She grew up in a family familiar with the entertainment industry, although her childhood was not solely focused on pursuing a career in modeling. Her parents encouraged her interests, and she spent part of her youth training in classical ballet.

Her father, Stephen Baldwin, is an actor known for films and television appearances. He is the youngest of the four well-known Baldwin actor brothers, whose family includes Alec, Daniel, and William Baldwin. Her mother, Kennya Baldwin, is a Brazilian graphic designer whose background also connects Hailey to Brazilian culture through her maternal family.

Hailey’s maternal grandfather is Brazilian musician Eumir Deodato, known internationally for his work as a composer, arranger, and producer. This family background gave her connections to both the entertainment and music industries, although her own professional direction eventually centered on modeling and beauty.

She grew up with her older sister, Alaia Baldwin. The sisters have occasionally appeared together at public events and have discussed aspects of their family lives. Hailey’s childhood also included exposure to entertainment events through her father, which helped familiarize her with the public-facing side of the industry.

Although her family connections attracted attention, Hailey’s career developed through modeling assignments and commercial work. Her experience illustrates how a recognizable family name can create early visibility while professional opportunities still require sustained work and the ability to build relationships within the industry.

Education and Early Interests

Hailey attended school in New York and pursued interests in the performing arts. Ballet was particularly important during her childhood. She trained for years and once considered whether dance might become her professional path, but injuries and changing interests eventually led her away from the discipline.

Her experience in ballet contributed to her familiarity with movement, posture, and performance. Those skills later proved useful in modeling, where photographers and creative directors often work with models to produce specific poses, expressions, and visual compositions.

Unlike many celebrities who follow a conventional university route, Hailey entered professional modeling while still young. She began building industry contacts and taking part in commercial work as a teenager. This transition meant that her early professional education came largely through practical experience, agency representation, and working with photographers and fashion teams.

Her early exposure to public events also helped her become comfortable in settings where appearance, communication, and presentation were important. Over time, she developed an understanding of how fashion campaigns, editorial photography, and brand partnerships operate.

Beginning Her Modeling Career

Hailey signed with Ford Models in 2014, marking a significant step toward a professional modeling career. She began appearing in fashion publications and commercial campaigns, building experience across different types of assignments.

One of her early runway appearances came in October 2014, when she walked for Topshop and designer Sonia Rykiel. Runway work gave her opportunities to gain experience in fashion presentations and connect with designers, stylists, photographers, and other industry professionals.

Her early modeling work included editorial appearances in magazines such as V, i-D, and Teen Vogue. She also appeared in commercial campaigns for clothing brands, helping her gain visibility beyond fashion insiders.

Modeling requires more than appearing in photographs. The profession involves working to creative briefs, understanding a brand’s intended image, coordinating with production teams, and adapting to different visual styles. Hailey’s continued work across editorials, runway shows, and advertising campaigns helped establish her as a recognizable face in the industry.

Her career developed during a period when social media was changing how models built audiences. Traditional modeling agencies and fashion publications remained important, but Instagram also allowed models to communicate directly with followers and showcase work beyond magazine pages. Hailey became increasingly visible through both channels.

Working With Fashion Brands and Magazines

As her career advanced, Hailey worked with a range of fashion brands, including Tommy Hilfiger, Ralph Lauren, Guess, and Versace. These collaborations helped expand her visibility and demonstrate her ability to work across different fashion styles.

Her appearances at fashion events and in magazine editorials strengthened her professional profile. She was featured in publications including Elle, Harper’s Bazaar, and Vogue editions, giving her opportunities to reach international audiences.

She also developed experience in beauty campaigns, where models help communicate a product’s visual identity through photography and video. These assignments became particularly relevant later when she moved into skincare entrepreneurship and worked on how Rhode would present its products to consumers.

Hailey’s public profile expanded beyond runway work. She attended major entertainment and fashion events, participated in brand campaigns, and developed a substantial social media following. Her online presence helped make her an attractive partner for companies seeking to reach audiences interested in fashion, beauty, and lifestyle.

The combination of modeling and social media also gave her a platform to explore business ideas. Rather than remaining solely a face for other brands, she eventually used her experience with beauty campaigns and audience engagement to develop a company of her own.

Television and Other Entertainment Work

Hailey has also worked in television and digital entertainment. From 2017 to 2019, she co-hosted Drop the Mic, a musical comedy competition programme in which celebrities participated in rap battles. The show gave her experience presenting a television format and interacting with performers in a setting different from modeling.

Her entertainment appearances helped establish her as a media personality in her own right. Although she is best known for fashion and beauty, her television work demonstrated that her professional activities extended beyond photo shoots and runway presentations.

She has also appeared in documentaries and music videos, including projects connected to artists and public figures in her social circle. These appearances increased her recognition among audiences who might not regularly follow fashion publications.

Her career has therefore developed across several related fields: modeling, television, social media, brand partnerships, and entrepreneurship. Each has contributed to the visibility that helped Rhode reach a wider audience after its launch.

Marriage to Justin Bieber and Family Life

Hailey Bieber’s personal life has attracted significant public attention, particularly since her relationship with Canadian singer Justin Bieber became one of the most widely followed celebrity relationships of her generation. The two had known each other for years before their relationship developed into a romance. Their early encounters took place when Hailey was still young and Justin was already an internationally recognised music star.

After reconnecting as adults, the pair began dating and became engaged in July 2018. They married in a civil ceremony in New York in September 2018, followed by a larger wedding celebration in South Carolina in September 2019. Their relationship brought Hailey further into the international spotlight, but she continued to develop her own professional identity through modeling, fashion partnerships, and entrepreneurship.

Being married to a globally famous musician has meant that Hailey’s private life is frequently discussed in the media. She has generally tried to maintain boundaries around personal matters while occasionally sharing aspects of her relationship and family life through interviews and social media. Her career has increasingly stood on its own, particularly as Rhode developed into a major beauty business.

In August 2024, Hailey and Justin welcomed their first child, a son named Jack Blues Bieber. Becoming a mother marked a significant change in her personal life. Although she remains a public figure, she has not made every aspect of motherhood available for public consumption. Her approach reflects a desire to balance family responsibilities with her work and the attention that comes with celebrity.

Hailey’s family background also remains important to her story. Her father, Stephen Baldwin, is an actor and member of the Baldwin family, while her mother, Kennya Baldwin, is a graphic designer. Her upbringing exposed her to entertainment, creative work, and different cultural influences. However, her career has developed through a combination of family connections, professional opportunities, personal interests, and the business decisions she has made as an adult.

Founding Rhode Skincare

One of the most important developments in Hailey Bieber’s career was the launch of Rhode in June 2022. Rather than relying exclusively on modeling contracts and fashion campaigns, she entered the beauty industry as a founder with a clear idea of the type of products and brand identity she wanted to build.

Rhode was created around a relatively simple approach to skincare: a carefully selected range of everyday essentials designed to work together without making a routine unnecessarily complicated. The company initially focused on skincare and later expanded into hybrid makeup products that combine elements of cosmetics and skincare.

Hailey’s interest in beauty had developed over many years. She had worked with professional makeup artists, appeared in fashion campaigns, and observed how skincare and makeup contributed to the final appearance of a model or public figure. Those experiences helped inform her vision for Rhode, although product development also required collaboration with specialists and the company’s wider team.

The brand’s identity relied on more than product formulations. Its visual presentation, packaging, campaigns, and digital marketing created a recognisable aesthetic. Rhode developed a following through social media, where Hailey could introduce products, share campaign imagery, and connect the brand with an audience already interested in beauty and fashion.

One of Rhode’s defining features was its ability to turn products into highly recognisable objects. The brand’s peptide lip treatments became popular, and its phone case designed to hold a lip treatment attracted attention online. These products helped Rhode build visibility beyond traditional beauty advertising.

The company’s growth also demonstrated how a founder’s personal influence can support a consumer brand without being its only source of value. Rhode combined Hailey’s public profile with product development, a consistent visual identity, online sales, and a growing team. Its expansion showed that her professional interests extended beyond appearing in campaigns to making decisions about the products and business she helped create.

Rhode’s Billion-Dollar Acquisition

Rhode reached a major milestone in May 2025, when e.l.f. Beauty announced an agreement to acquire the company in a transaction valued at up to $1 billion. The deal consisted of $800 million in cash and stock at closing, subject to customary adjustments, with a further potential $200 million tied to future performance.

The acquisition was significant because Rhode had been launched only three years earlier. The brand had established a strong direct-to-consumer business and attracted considerable attention in the competitive skincare market. Its reported net sales reached $212 million during the 12 months ending March 31, 2025, according to the announcement from e.l.f. Beauty.

The transaction was not simply a sale of a celebrity name. It brought Rhode into a larger beauty company with additional resources, distribution capabilities, and experience operating consumer brands. For Rhode, the partnership offered a route to reach customers through major retail channels and expand into more international markets.

An important part of the arrangement was Hailey’s continuing involvement. She retained her role as Rhode’s founder and took responsibility for creative direction and product innovation. She also became a strategic adviser to e.l.f. Beauty. This meant the acquisition did not require her to abandon the brand she had helped develop.

The acquisition was completed on August 5, 2025, and Rhode became a wholly owned subsidiary of e.l.f. Beauty. The distinction between the announced transaction value and the final payment structure is important: the full $1 billion figure included a potential performance-based earnout rather than representing an unconditional cash payment to Hailey personally.

The sale nevertheless represented a major business achievement. It gave Rhode access to a larger corporate structure while preserving Hailey’s role in shaping the brand. It also helped establish her public image as a businesswoman whose work extended beyond modeling and celebrity endorsements.

Rhode’s International Expansion and Hailey’s Role in 2026

Rhode continued expanding after the acquisition. Its retail relationship with Sephora increased the brand’s visibility in North America and the United Kingdom, bringing products to customers who might not previously have purchased directly from the company’s website.

In 2026, the brand continued its international growth. An announcement from e.l.f. Beauty stated that Rhode would become available through Sephora online and in most stores across 19 additional European countries from September 30, 2026. The expansion included markets such as France, Germany, Italy, Spain, Portugal, Sweden, and Switzerland.

This expansion matters because it changes the scale at which Rhode operates. A direct-to-consumer company can build a dedicated online following, but international retail distribution creates additional opportunities to reach customers through established stores and shopping platforms. It also requires careful coordination of inventory, marketing, product availability, and regional distribution.

Hailey’s role remains connected to the creative and product decisions that define Rhode. In October 2026, Fortune reported that she continued to lead creative work and product innovation after the acquisition. Hailey described her concerns about losing influence over the business and explained that retaining a meaningful role was important to her decision.

Her experience illustrates one of the central challenges facing founders who sell their companies. A large acquisition can provide the resources needed for expansion, but founders may worry that a new owner will change the product direction, company culture, or decision-making process. Hailey has said that she wanted Rhode to retain its identity and that her continued involvement was a key consideration.

The company’s post-acquisition growth will depend on more than her public profile. Product quality, customer retention, pricing, retail relationships, and the ability to respond to changing consumer preferences will all influence its long-term performance. Her position gives her an opportunity to continue shaping the brand while working within a larger corporate organisation.

Media Influence and Public Image

Hailey Bieber occupies a distinctive position between fashion, beauty, entertainment, and entrepreneurship. Her modeling work established her as a familiar face in fashion, while her marriage brought additional media attention. Rhode has given her a separate professional platform through which she can influence product development, brand presentation, and marketing.

Her public image has often been associated with minimalist fashion, skincare, and understated makeup. These interests have informed Rhode’s visual identity and helped connect the company with customers who follow beauty trends through digital platforms. Her influence is especially relevant in an industry where consumers often discover products through creators, celebrities, and online communities.

However, social media popularity does not automatically guarantee lasting commercial success. Beauty companies must maintain customer confidence, develop products that meet expectations, and compete with established brands and new entrants. Rhode’s continued growth will therefore depend on its ability to turn initial attention into repeat purchases and sustained demand.

Hailey has also had to navigate the challenges of public scrutiny. Online discussion of her relationships, appearance, and personal decisions has sometimes overshadowed her professional work. Despite that attention, her modeling career and the development of Rhode have given her increasingly substantial business responsibilities.

Her career is a useful example of how a public figure can diversify professionally. Modeling created opportunities and industry connections, but founding Rhode required her to participate in a different set of decisions. Product development, marketing, business partnerships, and international expansion involve skills and responsibilities that are distinct from posing for a campaign or walking a runway.

Hailey Bieber’s Net Worth

Hailey Bieber’s net worth is estimated at approximately $300 million, according to the third-party publication Celebrity Net Worth. This is an estimate, not an official disclosure of her personal finances, and it should be treated with caution.

Her wealth is associated with several income sources, including modeling contracts, fashion and beauty campaigns, business ventures, and her interest in Rhode. The acquisition of Rhode by e.l.f. Beauty is a major part of the financial story, but the transaction’s headline value should not be confused with the amount Hailey personally received.

The acquisition was valued at up to $1 billion, including cash, stock, and a potential earnout based on future business performance. That figure applied to the transaction for Rhode and its relevant equity holders. It does not establish that Hailey personally received $1 billion, nor does it mean the entire value of the deal became her net worth.

Calculating an individual’s net worth requires information about assets, ownership stakes, taxes, expenses, liabilities, and other financial commitments. Much of that information is private. Public estimates may therefore differ according to the assumptions and information available to each publication.

Hailey’s business position is nevertheless substantial. Rhode’s growth and its integration into e.l.f. Beauty have placed her among the public figures who have translated personal influence into ownership and leadership in the consumer beauty sector. Her long-term financial position will depend partly on the terms of the transaction, her remaining interests and compensation, and the continued performance of her professional ventures.

Challenges and Professional Development

Hailey’s career has not been limited to a straightforward progression from modeling to business ownership. She has worked in an industry where public image can be closely scrutinised, while also navigating the demands of a high-profile marriage and the responsibilities of raising a child.

Building Rhode introduced a different kind of pressure. A founder must make decisions that affect customers, employees, commercial partners, and the long-term direction of a company. Celebrity recognition may attract attention when a brand launches, but maintaining a business requires a consistent approach to products, operations, and customer relationships.

The acquisition brought another set of considerations. Rhode gained access to the resources of a larger company, while Hailey needed to ensure that the brand’s identity and creative direction remained central to its development. Her public comments about the acquisition indicate that maintaining an active role was an important priority.

Her experience also shows that a career can evolve as personal priorities change. Hailey continues to be associated with fashion and beauty, but her responsibilities now include creative leadership and business strategy. Motherhood has become another part of her life, although she has not made every detail of her family experience public.

Conclusion

Hailey Bieber has built a career that connects modeling, fashion, beauty, and entrepreneurship. Her early work in the modeling industry introduced her to international brands and fashion publications, while her growing public profile helped her establish a recognisable presence beyond the runway.

The launch of Rhode in 2022 became a defining step in her professional development. The brand grew from a focused skincare business into a wider beauty operation and was acquired by e.l.f. Beauty in 2025 in a transaction valued at up to $1 billion. With Rhode continuing its international expansion in 2026, Hailey remains involved in creative direction and product innovation.

Her story is not solely about celebrity or financial estimates. It is also about turning experience in fashion and beauty into a business with its own products, identity, and commercial ambitions. As Rhode grows under e.l.f. Beauty, Hailey’s ability to help guide its creative direction will remain an important part of her professional legacy.

Frequently Asked Questions

1. Who is Hailey Bieber?

Hailey Bieber is an American model, media personality, and entrepreneur. She began modeling professionally as a teenager and later worked with fashion brands and publications around the world. She is also the founder of Rhode, a skincare and beauty brand acquired by e.l.f. Beauty in 2025.

2. How old is Hailey Bieber?

Hailey Bieber was born on November 22, 1996. She is 29 years old as of October 2026 and will turn 30 in November 2026.

3. Who is Hailey Bieber’s husband?

Hailey Bieber is married to Canadian singer Justin Bieber. They married in a civil ceremony in New York in September 2018 and held a larger wedding celebration in South Carolina in September 2019.

4. Does Hailey Bieber have children?

Yes. Hailey and Justin Bieber have one child, a son named Jack Blues Bieber, born in August 2024.

5. Who are Hailey Bieber’s parents?

Her father is actor Stephen Baldwin, and her mother is Kennya Baldwin, a graphic designer. Hailey grew up in a family with connections to entertainment and the creative industries.

6. What is Hailey Bieber famous for?

She is known for her modeling career, fashion campaigns, public profile, and beauty business. Her role in founding Rhode has become a major part of her professional identity.

7. What is Rhode skincare?

Rhode is a skincare and hybrid makeup brand founded by Hailey Bieber and launched in June 2022. It focuses on a curated range of everyday beauty products and has built a recognisable identity through product development, visual branding, and online marketing.

8. Did Hailey Bieber sell Rhode?

Yes. e.l.f. Beauty completed its acquisition of Rhode on August 5, 2025. The transaction was valued at up to $1 billion, including an initial cash-and-stock payment and a potential performance-based earnout.

9. Does Hailey Bieber still work with Rhode?

Yes. Following the acquisition, Hailey continued as Rhode’s founder and remained involved in creative direction and product innovation. She has also served as a strategic adviser to e.l.f. Beauty.

10. What is Hailey Bieber’s net worth?

Celebrity Net Worth estimates her net worth at approximately $300 million. This figure is not officially confirmed and should be treated as an estimate. Rhode’s acquisition value is not the same as Hailey’s personal wealth.

11. How tall is Hailey Bieber?

Hailey Bieber is commonly listed at approximately 5 feet 8 inches, or 173 centimetres, in modeling profiles.

12. When did Hailey Bieber start modeling?

She began her professional modeling career in 2014. Her work subsequently included fashion campaigns, runway appearances, and editorial features.

13. Where was Hailey Bieber born?

She was born in Tucson, Arizona, in the United States, on November 22, 1996.

14. What is Hailey Bieber doing in 2026?

In 2026, Hailey remains involved in Rhode’s creative and product development work as the company expands its international retail presence. The brand’s European rollout through Sephora has been a significant part of its growth following the acquisition by e.l.f. Beauty.