Olivia Jade Biography: Age, Real Name, Parents, Sister, Boyfriend, Career, College Scandal, Makeup Brand and Net Worth

Olivia Jade Biography

Olivia Jade Giannulli, professionally known as Olivia Jade, is an American social media personality, beauty influencer, and entrepreneur who became widely recognized through her YouTube videos, makeup tutorials, fashion content, and lifestyle posts. She built an online following while still a teenager and secured partnerships with beauty and fashion brands before her career became closely associated with the 2019 US college admissions scandal involving her parents.

Born on September 28, 1999, in Los Angeles, California, Olivia Jade grew up in a family connected to the entertainment and fashion industries. Her mother, Lori Loughlin, is an actress best known for her role in Full House, while her father, Mossimo Giannulli, founded the fashion label Mossimo. Her older sister, Isabella Rose Giannulli, has also attracted public attention through her family’s celebrity connections and involvement in the college admissions controversy.

Olivia Jade initially became popular by sharing beauty advice, makeup demonstrations, fashion inspiration, and glimpses of her everyday life. Her content attracted millions of followers and led to commercial opportunities, including beauty collaborations and sponsored posts. In 2021, she competed on Dancing with the Stars, introducing her to audiences beyond social media.

Her public image changed significantly in 2019 when federal prosecutors revealed a scheme involving payments intended to secure university admission for the children of wealthy parents. Her parents later pleaded guilty to conspiracy charges connected to the case. Olivia Jade was not charged with a crime, but the scandal affected her reputation, interrupted brand partnerships, and became a defining subject of public discussion about privilege and access to higher education.

In 2026, Olivia Jade continued developing her professional identity beyond online influencing. She launched o.piccola, a beauty brand focused on makeup products, including bronzing and highlighting sticks. Her business activities reflect an effort to build a more independent career in the beauty industry while maintaining her established online presence.

Early Life and Family Background

Olivia Jade was born in Los Angeles, California, on September 28, 1999. She grew up in a household familiar with celebrity culture, fashion, and entertainment. Her mother, Lori Loughlin, established a successful acting career, while her father, Mossimo Giannulli, became known for his work in fashion design and retail.

Growing up around these industries gave Olivia early exposure to photography, styling, beauty products, public appearances, and commercial branding. She became interested in makeup and fashion while she was young and gradually developed an understanding of the type of content that attracted attention on social media.

Her mother gained widespread recognition through television, particularly for playing Rebecca Donaldson-Katsopolis in the sitcom Full House. Her father built his reputation through the Mossimo clothing brand, which became associated with casual apparel and retail fashion.

Olivia has an older sister, Isabella Rose Giannulli, commonly known as Bella. The sisters grew up together in Los Angeles and later attended the same university before leaving their studies during the period surrounding the admissions scandal.

Olivia also has an older half-brother, Gianni, from her father’s previous relationship. Although her immediate family has attracted substantial media attention, Olivia has increasingly sought to establish a professional identity separate from her parents’ careers.

Her childhood was shaped by access to educational opportunities, family resources, and the environment of Los Angeles. These circumstances helped provide opportunities for her to develop a social media career at a young age, although her later public reputation became complicated by the controversy surrounding her family’s involvement in university admissions.

Education and School Years

Olivia Jade attended Marymount High School, a private Catholic girls’ school in Los Angeles. During her school years, she developed a growing interest in beauty, fashion, and online content creation.

Rather than waiting until after graduation to explore a career, she began building her social media presence while still in high school. She recorded videos about makeup products, beauty routines, fashion choices, and everyday experiences, gradually attracting an audience interested in lifestyle content.

In 2018, she graduated from high school and enrolled at the University of Southern California, commonly known as USC. She entered the university during a period when her social media career was already developing and she had established a following across multiple platforms.

Her decision to attend USC later became a major focus of public attention because of the federal college admissions investigation that emerged in March 2019. The controversy concerned how she and her sister had been presented in the university admissions process and the role of payments made by their parents.

Olivia and Isabella subsequently stopped attending USC. The university confirmed that they were no longer enrolled, but it did not publicly disclose a detailed explanation of their individual enrollment status because of student privacy considerations.

The episode became a turning point in Olivia’s public life. It changed the way audiences viewed her online career and created questions about fairness in university admissions, the influence of wealth, and the responsibilities of public figures who discuss education with their followers.

How Olivia Jade Started Her YouTube Career

Olivia Jade began building her online presence in 2014 by creating a YouTube channel focused on beauty, makeup, and lifestyle content. At the time, YouTube was an important platform for beauty creators who wanted to demonstrate products, explain techniques, and connect directly with audiences.

Her early videos included makeup tutorials, product recommendations, fashion discussions, and personal vlogs. She developed a recognizable style based on informal presentation and the sharing of everyday experiences. This approach helped viewers feel familiar with her personality and encouraged them to return for new uploads.

She also developed a following on Instagram, where she posted photographs and short-form content related to beauty, fashion, travel, and her personal life. Maintaining a presence across different platforms allowed her to reach audiences in multiple ways and created opportunities for brands seeking social media promotion.

As her audience expanded, Olivia began working with commercial partners. Beauty and fashion companies used influencer partnerships to introduce products to audiences through demonstrations, sponsored content, and brand collaborations. Her online popularity made her attractive to companies targeting younger consumers.

Her work illustrates how social media can function as a business rather than simply a personal communication channel. Successful creators can earn income through advertising, sponsorships, product collaborations, and other commercial arrangements, although earnings depend on audience engagement, contractual terms, and the stability of brand relationships.

Before the admissions scandal, Olivia Jade had become an established young beauty influencer with a substantial online following. Her visibility, however, also meant that her personal comments and family circumstances could quickly become subjects of public debate.

Beauty Collaborations and Brand Partnerships

Olivia Jade’s growing popularity led to partnerships with well-known beauty companies. She worked with brands including Sephora and TRESemmé, helping promote makeup and haircare products to her audience.

One notable collaboration involved a beauty palette developed with Sephora Collection. The partnership connected her interest in makeup with a commercial product and demonstrated how an influencer could move from recommending existing products to participating in a branded beauty launch.

Her work involved presenting products through online content and using her established audience to increase awareness. For beauty brands, influencers can offer a direct connection to consumers who regularly watch tutorials and seek recommendations about makeup and skincare.

These partnerships also made Olivia’s professional reputation closely tied to her public image. When the college admissions scandal emerged in 2019, some companies ended their relationships with her. The loss of commercial partnerships showed how quickly a controversy involving a public figure can affect the business side of an influencer career.

Despite the disruption, Olivia later returned to online publishing and gradually resumed commercial collaborations. Her experience became an example of the risks associated with building a business around personal visibility, particularly when an influencer’s family circumstances become part of a major public controversy.

The 2019 College Admissions Scandal

In March 2019, federal prosecutors in the United States announced charges involving a widespread college admissions scheme known as Operation Varsity Blues. The investigation concerned wealthy parents who allegedly used payments and other fraudulent methods to secure admission advantages for their children at selective universities.

Olivia Jade and her older sister, Isabella, became prominent in public coverage because their parents were implicated in the case. Prosecutors alleged that Lori Loughlin and Mossimo Giannulli paid approximately $500,000 through a scheme intended to present their daughters as rowing recruits at the University of Southern California, despite neither daughter having participated in competitive rowing.

The allegations focused on the actions of the parents and other individuals involved in the admissions arrangement. The public controversy also included questions about photographs and application materials used to support the athletic-recruit designation.

In 2020, both parents pleaded guilty to conspiracy charges related to the scheme. Loughlin was sentenced to two months in prison, while Giannulli received a five-month prison sentence. Their case became one of the most widely discussed examples of the investigation into the use of wealth and fraudulent representations to obtain university admissions advantages.

Olivia Jade was not charged with a crime in the case. Nevertheless, her public image was strongly affected because she had been presented as a student at USC and had previously discussed aspects of college life with her followers. Comments she had made about her expectations for university also circulated widely after the scandal became public.

The controversy raised wider questions about privilege, accountability, and equal access to higher education. It also demonstrated the difficulties faced by public figures whose online content remains available for audiences to revisit and interpret during later controversies.

The Impact of the Scandal on Olivia Jade’s Career

The admissions controversy disrupted Olivia Jade’s influencer career. Some brands ended their commercial relationships with her, and her social media accounts became the focus of intense criticism. She temporarily stepped back from regular YouTube publishing while public attention centered on the case.

In December 2019, she returned to YouTube with a video acknowledging her absence. She did not provide a detailed account of the admissions scheme at that time, citing legal constraints around discussing the matter while the proceedings involving her parents were ongoing.

The period brought substantial changes to her professional opportunities. Influencer careers often rely on trust between creators, audiences, and commercial partners. The controversy made that relationship more difficult and forced Olivia to confront public criticism while deciding how to continue her career.

In 2020, she appeared on Red Table Talk, where she discussed the public reaction to the scandal and acknowledged aspects of her privilege. Her appearance formed part of a wider public conversation about accountability, family influence, and the advantages available to people with financial resources.

Olivia later returned to more regular online activity, posting makeup tutorials, fashion content, travel videos, and lifestyle updates. Her continued presence demonstrated that she intended to pursue content creation despite the controversy.

Her career since then has included renewed brand collaborations, television appearances, and the development of her own beauty business. Although the admissions scandal remains an important part of her public biography, it is not the only element of her professional life.

Olivia Jade on Dancing with the Stars

In 2021, Olivia Jade joined the cast of the 30th season of Dancing with the Stars, the American television competition in which celebrities perform choreographed dances with professional partners.

She was paired with professional dancer Valentin Chmerkovskiy. The competition required participants to learn routines, rehearse extensively, and perform different dance styles before a panel of judges and a television audience.

Her participation introduced her to viewers who may not have followed her YouTube channel or Instagram account. It also placed her in a live entertainment setting where her performance skills, preparation, and ability to respond to criticism became part of the competition.

Olivia and Chmerkovskiy were eliminated in November 2021, finishing in eighth place. Although she did not win the season, the appearance gave her a new television credit and helped maintain her visibility beyond social media.

The show also placed her back in the public eye during a period when she was working to rebuild her career. Her participation demonstrated her willingness to pursue opportunities in entertainment outside the beauty-influencer field.

By combining online publishing, commercial collaborations, and television appearances, Olivia continued developing a career that spans several forms of media.

Olivia Jade’s Career as an Entrepreneur

As Olivia Jade’s career developed, her interests expanded from promoting other companies’ products toward creating a business of her own. Her long-standing interest in makeup became the foundation for her entrepreneurial plans.

In May 2026, she launched o.piccola, a beauty brand featuring products such as bronzing and highlighting sticks. The launch followed years of development and reflected her stated interest in makeup formulation, product design, and creating cosmetics that matched her own approach to beauty.

The brand marked a new phase in her professional life because she was not simply appearing in sponsored content for an established company. Instead, she was taking a more direct role in developing and promoting a product line.

Launching a beauty brand involves several different responsibilities, including product development, manufacturing, packaging, marketing, customer service, and distribution. It also requires maintaining consumer confidence and responding to feedback about product performance and availability.

Olivia’s existing online audience provides a potential channel for introducing the brand to customers. However, the long-term success of a beauty business depends on factors beyond social media visibility, including product quality, pricing, reliable supply, customer satisfaction, and the ability to compete in a crowded market.

Her entrepreneurial direction builds on the experience she gained through earlier beauty partnerships. It also gives her an opportunity to develop a business identity that is less dependent on sponsorship arrangements alone.

Olivia Jade’s Beauty Business and Career in 2026

One of Olivia Jade Giannulli’s most important professional developments came in May 2026, when she launched o.piccola, her own beauty brand. The launch marked a move from promoting other companies’ products to developing and selling products under a business she controls. She had spent more than five years working on the project, refining the formula, packaging, shades and application of its first product.

The brand debuted with the Bronze & Glow Balm, a dual-ended makeup stick combining bronzer and highlighter. Its design reflects the natural, sun-kissed makeup style that became closely associated with her beauty tutorials. Rather than immediately relying on outside investors, Olivia funded the venture herself and took an active role in its development. She also drew on her experience working with beauty companies and the feedback she received from her online audience.

Launching a beauty company is a different undertaking from creating sponsored content. It requires decisions about manufacturing, product quality, packaging, customer service, marketing and long-term financial sustainability. Olivia’s willingness to take responsibility for these areas represents a new stage in her career. The brand’s long development period also suggests that she wanted to establish a product she could present as her own rather than simply attach her name to an existing formula.

Her business activities have coincided with a change of residence. In 2026, she was living in New York City’s West Village after leaving Los Angeles. She explained in interviews that the move was influenced by her friends living in New York and the flexibility of working online. The relocation also placed her closer to the fashion and beauty industries that increasingly shape her professional life.

Olivia continues to have an established audience through YouTube and other social platforms. Beauty routines, fashion, personal updates and lifestyle content have remained central to her online identity. Her experience building an audience as a teenager gave her a foundation for launching a consumer brand, although the long-term success of o.piccola will depend on factors beyond her follower count.

Olivia Jade’s Relationship History

Olivia Jade’s dating life has attracted considerable media attention, particularly because of her relationship with actor Jacob Elordi, known for roles in Euphoria and The Kissing Booth. Reports linked the pair in late 2021, and their relationship continued on and off for several years. Entertainment publications reported a final split in 2025, following an earlier separation and a brief reported reconciliation.

Olivia has generally kept the details of her personal relationships away from sustained public discussion. In 2026, she indicated that she preferred to keep her dating life private. Consequently, claims about a current boyfriend should be treated cautiously unless supported by a clear public statement or reliable reporting.

Her approach to privacy reflects a broader change in how she manages public attention. Earlier in her career, frequent personal updates formed part of her online appeal. Following the college admissions scandal, however, the line between her private life and public identity became more complicated. She can still share selected aspects of her life without confirming every rumour or responding to every report.

Olivia Jade’s Parents and Family in 2026

Olivia is the younger daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli. Her older sister, Isabella Rose Giannulli, is also known as Bella. Although the family became the subject of extensive international coverage during the college admissions scandal, the sisters have largely pursued their own professional and personal lives.

Her parents’ marriage became another major news story in 2025 and 2026. The couple reportedly separated in August 2025, and Loughlin filed for divorce in September 2026. The development marked a significant change in the family circumstances that had previously been discussed mainly in connection with the admissions case.

The family’s public image had already undergone a major transformation after the 2019 scandal. Loughlin and Mossimo were accused of participating in a scheme to secure their daughters’ admission to the University of Southern California by misrepresenting them as competitive rowing recruits. Both parents pleaded guilty to federal charges in 2020 and served prison sentences. Olivia herself was not criminally charged.

The case had consequences beyond the legal proceedings. It affected the family’s reputation and placed Olivia’s education, online career and personal decisions under intense scrutiny. It also created a long-running public debate about privilege, university admissions and the advantages available to wealthy applicants.

Olivia’s subsequent career has developed against this background. Her return to online content, television appearances and the launch of o.piccola have given her opportunities to establish a professional identity outside the controversy. The scandal nevertheless remains part of her public biography because it was a defining event in her early adulthood.

Olivia Jade’s Net Worth

Olivia Jade earns or has earned income through online content creation, brand partnerships, beauty collaborations and other commercial activities. Her experience as a YouTuber and influencer helped her develop a large audience, making her a potential partner for companies seeking to reach viewers interested in beauty, fashion and lifestyle products.

Her new beauty company provides another possible source of income. However, launching a brand does not automatically mean that its founder has made a substantial profit. Product development, manufacturing, marketing, distribution and other operating costs can absorb significant revenue, particularly during the early stages of a business.

There is no sufficiently reliable, independently verified public figure that establishes Olivia Jade’s current net worth. Figures circulated by celebrity-wealth websites should not be treated as confirmed financial disclosures. Her exact assets, liabilities, business ownership value and personal income have not been comprehensively made public.

For that reason, her net worth is best described as not reliably established. A precise dollar estimate would give readers a level of certainty that the available evidence does not support.

Olivia Jade’s Achievements and Public Recognition

Olivia’s career has included several distinct milestones. Her beauty and lifestyle videos helped her establish an online following while she was still in high school. Commercial beauty collaborations introduced her to product development, while her participation in Dancing with the Stars in 2021 brought her before a wider television audience.

Her launch of o.piccola in May 2026 was another important milestone because it moved her into a more direct entrepreneurial role. Instead of depending entirely on advertising partnerships and sponsorships, she began building a product-based business that could develop independently of her social media accounts.

Her public career has also involved considerable controversy. The college admissions scandal damaged her reputation and interrupted her work with brands. While the consequences of that episode remain relevant to her story, it does not represent the entirety of her professional life. Her later activities show an effort to continue working, develop new skills and establish a business.

Evaluating her achievements requires acknowledging both sides of her public record. She benefited from the visibility associated with her family and from the commercial reach of social media, while also facing criticism and professional consequences after the admissions scandal. Her future business performance will provide a clearer indication of whether she can turn her online audience into a sustainable company.

Conclusion

Olivia Jade Giannulli is an American content creator and beauty entrepreneur whose public life has included early internet fame, commercial beauty partnerships, a widely reported college admissions scandal and a gradual return to professional work. Born in Los Angeles on September 28, 1999, she became known for makeup tutorials and lifestyle videos before expanding into television appearances and business.

The launch of o.piccola in 2026 represents a significant development in her career. It gives her an opportunity to apply her experience in beauty content to a business of her own. Her move to New York and continued online activity also reflect the way her professional life has evolved since the controversy that reshaped her public image.

Her biography remains a story of celebrity, privilege, public accountability and career reinvention. Although her family background and the admissions scandal continue to attract attention, her longer-term professional legacy will depend on the work she produces, the decisions she makes and the sustainability of the businesses she develops.

Frequently Asked Questions About Olivia Jade

1. Who is Olivia Jade?

Olivia Jade Giannulli is an American YouTuber, social media influencer and beauty entrepreneur. She became known for makeup tutorials, fashion content and lifestyle videos. She is also the daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli.

2. How old is Olivia Jade in 2026?

Olivia Jade was born on September 28, 1999. She turned 27 on September 28, 2026.

3. Who are Olivia Jade’s parents?

Her parents are Lori Loughlin, an American actress, and Mossimo Giannulli, a fashion designer and entrepreneur. They became widely known beyond their professional careers because of the 2019 college admissions scandal. In September 2026, Loughlin filed for divorce after their reported separation in 2025.

4. Does Olivia Jade have a sister?

Yes. Her older sister is Isabella Rose Giannulli, commonly known as Bella. Both sisters were connected to the public controversy surrounding their parents’ efforts to secure university admission.

5. What happened to Olivia Jade in the college admissions scandal?

In 2019, federal investigators revealed a college admissions scheme involving parents who allegedly used bribes and false athletic credentials to secure university places for their children. Olivia’s parents, Lori Loughlin and Mossimo Giannulli, pleaded guilty to federal charges in 2020 and served prison sentences. Olivia was not criminally charged, although the controversy damaged her public reputation and affected her commercial partnerships.

6. Did Olivia Jade attend the University of Southern California?

Olivia Jade enrolled at the University of Southern California in 2018. After the admissions scandal became public in 2019, reports confirmed that she and her sister were no longer enrolled. USC did not publicly establish in those reports that she had been formally expelled, so it is more accurate to say that she was no longer enrolled.

7. Does Olivia Jade have a boyfriend?

Olivia Jade was in an on-and-off relationship with actor Jacob Elordi beginning in 2021. Entertainment reports indicated that the relationship ended in 2025. Olivia has chosen to keep her dating life private, and a current relationship should not be presented as confirmed without reliable public evidence.

8. What is o.piccola?

o.piccola is Olivia Jade’s beauty brand, launched in May 2026. Its first product was the Bronze & Glow Balm, a dual-ended makeup stick combining bronzer and highlighter. Olivia spent several years developing the product and funded the business herself, according to interviews published around the launch.

9. What is Olivia Jade’s net worth?

Olivia Jade’s net worth has not been reliably established through independently verified financial information. She has earned income from online content, beauty partnerships and other commercial activities, and she has invested in her own beauty brand. However, an exact personal-wealth figure cannot be confirmed from publicly available information.

10. What does Olivia Jade do now?

As of 2026, Olivia Jade continues to work as a content creator and beauty entrepreneur. Her activities include social media content, fashion and beauty projects, and developing her o.piccola brand. She has also been living in New York City after moving from Los Angeles.